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Recently, the Internet has been abuzz with discussion surrounding Activision and Vivendi’s decision not to continue their membership with the Entertainment Software Association (”ESA”). Coupled with a rumored defection by LucasArts, gamers have begun to wonder if this is a portent of troubled times for the gaming industry’s premier trade association. While it is too early to declare that the ESA is “rapidly taking on water,” a continued decline in membership over the next year could signal trouble.
Overall, news of the Activision/Vivendi departure was met with a predominantly favorable response from gamers. While there was an occasional expression of concern for the future of the organization, the majority of gamers seemed to be bewildered with what the ESA actually does. As a result, many were proud of Activision and Vivendi for pulling out of an organization they viewed as being largely irrelevant.
Interestingly, complaints went beyond anonymous remarks from Internet users. Wedbush Morgan’s Michael Pachter chastised the ESA for being too passive since the departure of former president Doug Lowenstein. And, perhaps strangest of all, Mike Wilson, CEO of Gamecock Studios, recently released a snarky video announcing that he is running for ESA President.
Despite these complaints, the vast majority of hostility towards the ESA has come from gamers and journalists. The gaming industry, on the other had, has been largely supportive of the ESA’s efforts. Industry heavy-weights Capcom and Electronic Arts have come forth and shown their support for the ESA and Take-Two, a company in perhaps the best position to judge the ESA’s performance, has stated that it “supports the Entertainment Software Association, its leadership and its efforts on behalf of the industry” and that “Mike Gallagher has done an outstanding job as president of the ESA…” (hyperlink added).
The reason for the ESA having a fair number of opponents among gamers is not hard to cognize and was well put by Mike Musgrove of the Washington Post:
The [ESA] makes headlines on game news sites only when there’s been an anti-piracy crackdown or a new uproar over a game’s rating. Neither of those types of story tends to win the organization fans in the gamer community.
However, it is time for the ESA make headlines for entirely new reasons. It’s time for gamers to discuss what the ESA does and why it is so imperative that this organization continue to defend the interests of the gaming industry.
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